Thursday, February 5, 2009

Forever 21: a few facts


As i stated in my previous post, Forever 21 is my favorite retailer for the following reasons:
  • Cheap but chic clothing
  • Getting to know the company through employment there
  • Up to date fashions
  • Convenience
  • Atmosphere
I was asked to gather facts about my favorite retailer so that is exactly what i am going to do. Forever 21 was founded in 1984 by a man named Don Chang and his wife,Jin Sook. The first ever store is located in Highland Park District of Los Angeles, California. the first store was actually named Fashion 21 and it still holds that name today. The store did extremely well within its first y, ear and eventually Mr.Chang began opening stores every 6 months. In 1989 the name of the store changed from Fashion 21 to Forever 21. In that same year, the 1st Forever 21 to be in a mall had its grand opening.

Forever 21 is no longer just an American store.
By 2005, Forever 21 had 355 stores around the world. Forever 21 has two stores in Arab Emirates and one store in Singapore. Mr.Chang is thinking of expanding to South Korea, Russia, and the UK. There are also stores in China. The largest Forever 21 store is located in Pasadena, California. The store is 40,000 sq. ft. and consists of two levels.

The Forever 21 company consists of several brands.
Forever 21, Forever XXI, For Love 21, and Gadzooks 21. Forever 21 bought out all 44 Rampage stores from Charlotte Russe. Forever 21 also bought all 150 Gadzooks stores in 2005. Forever 21 is a huge company I expect it will continue to grow.

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